Dr Martens has warned its earnings will fall below expectations after the bootmaker's business was hit by warmer autumn weather and weak US sales. The famous brand, which first became popular in the 1960s, said its trade in the US had become more challenging in recent months and that two of its major wholesalers had reduced orders.The profit warning saw shares plunge by almost 25% early on Thursday.
Chief executive Kenny Wilson said trading in the second half of the year had been "mixed", with sales across the world impacted by warmer weather at the start of autumn. "In the USA, where there is an increasingly difficult consumer environment, our results have been more challenged, led by weakness in wholesale," he added. The company said in its results that widespread caution among Dr Martens wholesale customers had resulted in a "weaker order book than in prior years", but added that trade in recent weeks in Europe, the Middle East and Asia-Pacific had improve
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