How Shizu Okusa Went From Founding a Cold-Pressed-Juice Company to Creating Herbal-Remedy Brand Apothékary

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Shizu Okusa, founder of clean herbal-remedy brand Apothékary, shares how she went from founding a cold-pressed-juice company to launching a tinctures brand.

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I don’t like beer, so I do Never Been Bitter, which is our bitters tincture, and it has more bitter roots like burdock root that add bitterness to the sparkling water. I add fresh turmeric and ginger into it as well, and a wedge of lime. It’s actually delicious and takes like beer. What inspired you to start your own brand? I was walking through CVS and Walgreens and was like, This is not how I was raised. To pop a pill for every single thing that I felt like was causing me issues.

 

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