Yelp can sue reputation company for promising to suppress bad reviews

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Yelp can sue reputation company for promising to suppress bad reviews
Reputation ManagementWilliam AlsupNegative Reviews

Yelp can pursue a lawsuit accusing a reputation management company of fraudulently advertising its ability to remove 'bad' reviews from the business review...

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- Yelp can pursue a lawsuit accusing a reputation management company of fraudulently advertising its ability to remove "bad" reviews from the business review website.

This allegedly undercut honest businesses that will not pay to remove negative reviews, and undermined the usefulness of Yelp's website to consumers.Yelp also said it lost ad revenue from businesses that paid for "review gating," which the company prohibits, or incorrectly believed that Yelp endorsed the practice.

Alsup said Yelp can seek damages for ReviewVio's alleged misrepresentations to businesses, but not to consumers. The case is Yelp Inc v ReviewVio Inc, U.S. District Court, Northern District of California, No. 23-06508. -- It seemed like a typical dispute between a company and a former employee: Toronto-Dominion Bank sued wealth adviser Gregg Desmarais last month, claiming he and a colleague “abruptly” resigned and violated their contracts by luring away clients with millions of dollars of assets to competitor Raymond James Financial Inc.

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