Elon Musk’s social media platform X is reportedly rolling out private likes as soon as today, The Verge reported on Tuesday. The feature, which already allows Premium users to hide their likes, will reportedly become the default for everyone on X. “Important to allow people to like posts without getting attacked for doing so,” Musk said in a tweet on Tuesday, responding to a tweet about The Verge’s report.
Likes inform X’s algorithm, which can suggest better content to users who could potentially spend more time on the platform. A change like this might make X users engage with more content, but the question is, what content is this change vindicating them to interact with? As of Tuesday afternoon, likes appeared to still be visible by default on X.
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