EastWest Bank’s ESTA hailed as Mobile Banking and Payment Initiative of the Year at Asian Banking and Finance Awards 2024EastWest Bank was recently recognized and awarded the Mobile Banking and Payment Initiative of the Year for its innovative EastWest System Tech Assistant , which was honored as the Mobile Banking and Payment Initiative of the Year at the Asian Banking and Finance Awards 2024.
The Asian Banking and Finance Awards remains as Asia Pacific region’s most prestigious awards programme for banks and annually recognizes the industry’s outstanding players. TheAsian Banking & Finance Awards offers a platform for banks, like EastWest, to showcase their innovative solutions, products, services, and deals that have proven to be game-changers in the industry.
As of now, ESTA is the only locally known customer-facing electronic platform with AI capabilities, setting it apart from other industry players. Its exceptional performance is evidenced by a Net Promoter Score of 60 for credit card servicing and an impressive NPS of 81 for application onboarding.
The onset of the COVID-19 pandemic underscored the importance of digital banking solutions. With Facebook Messenger having a 93% penetration rate in the Philippines, ESTA’s presence on this platform played a crucial role in mitigating the effects of the pandemic on EastWest’s credit card business.
“We are incredibly honored to receive the Mobile Banking and Payment Initiative of the Year award for EastWest System Tech Assistant . This recognition is proof of our commitment to innovation and customer-centric solutions. ESTA has transformed the way our customers interact with their credit card services, providing a seamless and secure digital banking experience.
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