The GoPro Max is a reboot of the company’s attempts at a spherical camera

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The Max is basically a new version of GoPro’s Fusion dual-lens spherical camera. But it’s way smaller, far easier to use, and it costs less at $499. It can shoot out either lens like a regular GoPro or in all 360 degrees.

GoPro’s new Hero 8 Black camera is here, and it didn’t arrive alone. The company also announced a new 360-degree camera today simply called Max. The twin-lens spherical camera costs $499, and it will ship on October 24th. GoPro’s history with 360-degree capture stretches back a couple of years. It designed a wild 16-camera rig meant to shoot virtual reality scenes on Google’s Jump platform back in 2015, and it released a more compact six-camera version called Omni the year after.

”' GoPro is positioning the Max as a more well-rounded camera than the Fusion, calling it “three cameras in one” — a reference to the ability to use just one of the opposing cameras on either side of the Max at a time, as well as the combined 360 capability. This was an idea the company teased with the Fusion.

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