South Africa’s ride-hailing market has grown considerably over the past several years, becoming a massive R7 billion industry with no signs of slowing down.
Issues such as equitable pricing structures for drivers and passengers, concerns over passenger and driver safety, and the need for greater empowerment of drivers are among the key hurdles identified. The industry itself is gearing up for further growth. By 2029, it is projected to reach R8.11 billion in annual revenue and serve a user base of around 14.5 million people, according to Statista.
Lilane said that doing so is likely to greatly maximise the ride-sharing industry’s job creation and GDP contributions, benefiting both the economy and people. While it is hoped that the recently enacted Economic Regulation of Transport Act will positively impact their earnings, “drivers must be given more control over pricing,” said Lilane.
Lilane also urges the ride-hailing industry to reintroduce and expand incentive programmes and bonuses as a way to reward drivers, especially with 85% reporting that these are essential for their earnings, that are already often well below minimum wage.