) and the Department of Justice begins on Monday, September 9. The DOJ's suit is targeting Google's ecosystem of advertising technology businesses.explains how Google's adtech network operates, how it supposedly forms a monopoly, and what the trial's ultimate results mean for Google and its parent company, coming after a judge ruled that Google illegally maintained a monopoly on search in August.Last month, a judge ruled Google had abused its search engine monopoly.
This is where publishers website owners go in order to post the inventory of advertising space that they have available for buyers to buy. If you take a look at the these ad tech businesses, though, they're still really integral to, to alphabet, to Google because they're interoperable, right?So in 2020 these are the numbers that we have because Google disclosed some of these figures that are attributable to the ad tech business in court documents.In that case, roughly 11% of gross revenues, 2.6% of operating profit at that time.
It says you monopolize this category at this market and now I'm going to see you to try to, to try to get back those bill be gotten gains.This could go on for years.
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