CTV advertising is booming as ad dollars shift to streaming, with revenues expected to double in five years
Roku alone is projected to account for more than a third of that total, generating more than $5 billion in CTV ad revenue in 2029, up from an expected $2.8 billion this year — and ahead of its closest competitor, Samsung, by $2 billion., whose massive stock surge during the pandemic streaming boom was followed by a widespread sell-off amid declining revenue growth and profitability.
In exchange, The Trade Desk will receive audience behavioral data and automatic content recognition data from Roku, “so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers,” according to a press release.
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