A crop of independent entertainment content studios are prioritizing generative in their production processes
A growing number of independent entertainment studios are emerging with a capability Hollywood has never seen: generative artificial intelligence at the core of their creative DNA.the AI animation studio Late Night Labs; TCL Studios, owned by the U.S. division of the Chinese electronics giant; U.K.
Several view their teams as on the leading edge of the next wave of production technology in the industry, already far ahead of major studios and VFX studios in their facility with gen AI in production thanks to their serious efforts to experiment and stay on top of constant tool and feature changes. They described their teams having “breakthroughs” during production that could only be achieved by creative storytelling and technical expert teams confronting and solving actual creative problems.
That nimbleness has allowed them to evaluate and rapidly adjust toolsets in a workflow as needed, in some cases immediately integrating a new or updated tool if it improves on a different or earlier one or meets a specific creative need on a project. By contrast, legacy studio systems with established pipelines wouldn’t as easily permit sudden changes to tools.
In addition to their facility with AI tools, studios view the strength of their talent teams as their true differentiator and X factor. Sources at AI studios described purposefully building their teams to bring together creative and tech expertise, including highly adept traditional artists, animators and producers with deep knowledge of storytelling, senior VFX specialists and tech talent with deep knowledge of generative AI.
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