The NIL market is expected to be worth around $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is going to college football. Men’s basketball players earned around $389 million. Women’s basketball players received around $75 million. Olympic athletes have generated around $134 million dollars. The money making began back in July 2021, when the Supreme Court ruled the NCAA could not prevent student athletes from profiting by their name, image and likeness.
The schools are already spread so thin. So, for a professional services unit, they're happy to know that, hey, we'll put staff on campus, that will represent them and the student athletes,' Sine said.
Over the years, the money's gotten higher and higher and the student athletes are going, wait a minute, you know, why don't we get some of that money? Why don't we share in the revenue?' Tuberville said. Tuberville says collectives have too much influence and that legislation like the PASS Act would help level the playing field. But collectives disagree. 'I don't think the federal government is the way to do it.
New transfer portal rules have increased competition to find better players and pay out more money. A couple of months before the Supreme Court issued its NIL decision, the NCAA updated its transfer portal policy, allowing Division I athletes a on-time opportunity to transfer and compete immediately. Originally, an athlete could transfer schools, but needed to sit out a year before playing, unless granted a waiver by the NCAA.
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