Disney+ to Potentially Enter Live Sports Market in Australia, Impacting Foxtel-ESPN Deal

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Disney+ to Potentially Enter Live Sports Market in Australia, Impacting Foxtel-ESPN Deal
Disney+,Foxtel,ESPN

Disney+ is rumored to introduce live sports content in Australia, potentially disrupting the existing agreement between Foxtel and ESPN. This move could see major US sports leagues, currently exclusive to Foxtel and its Kayo streaming service, become available on Disney+. The impact on Foxtel's streaming business, which is facing competition from the upcoming HBO Max launch, remains to be seen. ESPN is undergoing a strategic shift, exploring direct-to-consumer offerings while maintaining partnerships with traditional pay-TV providers.

Disney+ is likely to introduce live sports content in Australia in a move that could have major implications for the long-running relationship between Foxtel and sports broadcasting giant ESPN.

While Foxtel could retain ESPN content for set-top-box customers, losing access on Kayo could have a significant effect on Foxtel’s streaming business, on top of the imminent entry of HBO’s streaming service Max to the Australian market. “We see declines month after month, year after year, and you get to some point where you have to disrupt yourself, and that’s where we are right now,” Pitaro said last month of broadcast audiences.

And for Foxtel’s Kayo, the top US sporting codes have been pivotal in building a subscriber base alongside the local winter codes as well as cricket and motorsports.They remain particularly important over the summer months during the AFL and NRL off season. The December quarter has typically been the toughest for Kayo since its 2019 launch.

 

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