In its January IPO prospectus, the company branded itself to potential investors as a tech firm, using the word "technology" 121 times,The company said its technology will drive its future growth. But for now, its only technology product for sale is a smart lamp.
The company's main business is a direct-to-consumer model that sells mattresses to customers online. That model has earned it a reputation as the Warby Parker of mattress companies. The startup, which began in 2014 and has delivered mattresses to more thanCasper filed to go public in January, with Morgan Stanley, Goldman Sachs, and Jefferies leading the IPO, according the Casper's SEC filings.