Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes

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Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes
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HONG KONG — When Ms CC Sun first heard in 2019 about so-called blind box toys, collectible figures in mystery packaging, the 32-year-old engineer from Tianjin in China mocked her colleague for playing with children’s stuff.

 

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