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“What we’ve found as the platform has grown … so many people had just hobbies, and then all of a sudden now it’s a business,” Ms Donovan said. “They’ve realised that not only mum and aunty want to buy their products but everybody around Australia thinks that their products are amazing as well”. Ms Donovan told Sky News the online shopping platform, which was designed to support rural and regional businesses and help them survive during bushfires, drought and the pandemic, is “steadily growing”.