“[Brands] should lead by example,” Marco Bizzarri, Gucci CEO and president, tellsvia video call of the company’s commitment to lowering its environmental impact. “We have decided to use our platforms and our voice because of the awareness of the Gucci brand worldwide. Like any other company or industry in the world, we need to understand it's not even a choice – we just need to do it.
Will Gucci now be setting a more ambitious goal as a result? “We don’t win any prizes for reaching the objective earlier,” Bizzarri – who confirms that Gucci has also reduced its footprint in absolute numbers, despite the brand growing – responds. “We are working continuously in terms of using new materials, renewable energy, and technology to change our processes. I think it's important that we continue in that direction, and set targets going forward that are more and more ambitious.
It’s worth remembering that Gucci has actually been carbon neutral across its own operations and its supply chain since 2018, by offsetting any emissions it can’t reduce or avoid — with Bizzarri encouraging other companies to do the same as part of thein 2019, when he appealed to CEOs for faster action to deal with greenhouse gas emissions.
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