Cristiano Ronaldo’s Coca-Cola snub caused company to drop billions in market value

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Cristiano Ronaldo’s act of removing two Coca-Cola bottles from his sight during a press conference at the Euros on Monday was a huge power move.

Coca-Cola, one of the official sponsors of Euro 2020, said on Tuesday with a statement which read “everyone is entitled to their drink preferences” with different “tastes and needs.”

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