Absa, once a leading home loans provider, lost market share while it was constrained by its risk-averse international parent. But that is all changing as the bank has refreshed its business strategy and value proposition.
At the time when mortgages were underperforming, Absa was separating from British bank Barclays and markets still recovering from the global financial crisis of 2008, resulting in the bank losing market share in its retail credit card business...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.