Oh my gourd! Pumpkin spice trend is a $500 million industry in U.S.

Eric Cox - From the perennial popularity of Starbucks' Pumpkin Spice Lattes to the annual introduction of creative new pumpkin-related products, like Hefty's already sold-out pumpkin-scented trash bags, the brightly-colored crop seems to hold a special place in the hearts, minds and wallets of Americans.

"It's part of a tradition, it's included in movies," said Nick Kokot, 20, a second-year college student and self-proclaimed pumpkin lover. "Pumpkins also created a nice culture with pumpkin spice donuts, drinks, everything. Soaps, bars, everything, I appreciate it.

Using sources including century-old songs, paintings, cookbooks and more, Ott was able to trace the love for pumpkins, which are native to the Americas, all the way back to the nation's early days.

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Oh my gourd! Pumpkin spice trend is a $500 mln industry in U.S.From the perennial popularity of Starbucks' Pumpkin Spice Lattes to the annual introduction of creative new pumpkin-related products, like Hefty's already sold-out pumpkin-scented trash bags, the brightly-colored crop seems to hold a special place in the hearts, minds and wallets of Americans.
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