Maple Leaf Foods posts loss after taking $191 million hit on its plant protein business

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Maple Leaf Foods Inc. reported a third\u002Dquarter loss as it took a one\u002Dtime charge related to the value of its plant protein business. Read on

The company says the loss amounted to $1.86 per share for the quarter ended Sept. 30 compared with a profit of $44.5 million or 36 cents per share in the same quarter last year.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails.

On an adjusted basis, Maple Leaf says it lost a penny per share in its latest quarter compared with an adjusted profit of 38 cents per share in the same quarter last year as a result of weaker commercial performance due to inflation and labour challenges.The company says the increase was driven by higher sales in its meat protein group, partially offset by lower sales in the plant protein group.

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Good.

Think I’d rather eat a sock than plant based food. It’s a niche thing !! Keep it that way

My dog would gladly starve before eating any of it.

😂😂😂 Eat Meat!!

Go woke…you know the rest

How unfortunate

speaks volumes. go woke, go broke.

Thats awesome. Yay!

LMAO!!!!!! This is priceless.

Good. They should have been closed down after they killed 21 of their customers with tainted meat

SeanBreadman Good. Hope they go out of business with that nonsense.

Dogs and chickens wont even eat it!

Ya like who eats that 💩? 🤢🤢🤮🤮

Go woke go broke

Hahahaha!!! Fucking losers

what, the masses don't like fake meat...

And will fall farther

But they could save some money if they discontinue their Disney+ subscription.

SmileAllthetim4 Try bugs. I’m sure there’s a tax break in that stuff.

Go woke, go broke. Nobody wants to put that seed-oil fake crap in their mouth. 🤮

Try bugs?

lol, CEO is a complete left extremist ID10T. Proven time and time again.

But but but Jagmeet said……..

That’s because most people like to eat meat.

Hardly anyone wants a 'meat substitute'. It's meat, and always will be. Just wait til you see the losses the stupid cricket factory swallows.

Go woke go broke

We want meat 🤷🏿‍♂️

😂😂😂

Bad business to chase that scam of the century.

Most people don’t prefer the plant protein products.Why would a good company change their products to go with the latest fad. Most meat eaters are healthy unless they have a specific illness. It’s the same as the minority with Celiac disease, who can’t digest gluten.

Wait until then find out know one wants to eat bugs either. Well, except for maybe some radical demented Leftists... but normal folks don't.

Bugs are up next!

Surprise, surprise. Acceptable outcome: over-processed, fundamentally unhealthy Frankenfoods are the last thing anyone needs.

Glad to see Canadians embracing meat and meat protein as a valuable way to stay strong and healthy! Ignore politicians and MSM who push the bugs....

but, but, but what about the crickets?

Nobody wants to eat that garbage.

Not surprised. Plant-based 'meats' taste nasty.

Hahaaaaa

Sorry my Canadian friends and family I am focused on the red taking the house and senate to get a balanced government.

How would Jagmeet process this information? ‘Corporate greed and excess profits causes inflation, yadda, yadda, yadda’.

I ❤️Alberta beef!

Serves them right. Fake meat is a disgusting highly-processed chemical abomination that a meat company has no business being involved in. What's wrong with real food? 💩🤮

Good

Omg, that’s hilarious!! The woke go broke. lol

Bc that shit is worse for u than real meat...I'll NEVER eat that garbage !!!

Hey green globalists.. almost nobody wants to eat mystery meat.

Go woke, go broke.

Because it’s garbage food. Plant based doesn’t equal healthy.

Guess what? No one likes vege burgers.....

CarolJ644 🤣🤣🤣🤣🤣

Good. Sorry but I have very little respect for the whole maple leaf company and I go out of my way to avoid them

Vegetables go alongside meat not replace it.

the TNI networks were spread too thin to promote it. Oh well...

Maybe it was too expensive for people that are going through hard times because of inflation? The other problem might be is because the product is not very good?

Great news!

Others should take heed. We are not going to eat crickets or worms.

Trudeau invested over $100 million of taxpayer money in plant based foods and LOST IT ALL.

People don’t want to eat poison. Stunner

Because no one wants to eat that crap. Just let us eat meat and dairy and veg and leave us alone. JustinTrudeau DO NOT BAIL THEM OUT!!!

Their investment in plant protein took a hit because nobody remembered it failed miserably back in the 70's for the same reasons as today. Yuck!

Did most go bad in stores?

Animals won't eat it...nuff said

Not the same brand but the point remains.

When you go woke you go broke

Maybe listen to what your customers ACTUALLY want and focus less on the ”woke” tend of the day 😆😂😆

You can’t make plants meat, but you can try.

Cry me a river while they price gouge and you guys call it inflation. Lookup the definition of greed .

Great!

Oh I'm sure there's a Liberal friend in the fold to help with that.

Even dogs won't eat that

Flaccid sausages aren’t very popular

People want to meat. Forget all that weird fake protein.

Good that stuff is junk food processed crap. So are bugs.

Fake meat that tastes like cardboard. Wonder why it doesn’t sell?

🤣🤣🤣 good😑 They produce meat products but sided with tofu, soy, cricket eating 🤡

Yeah cause it's nasty crap made in a lab

🤣🤣🤣🤣🤣🤣🤣🤡🤡🤡

I think this is a strong sign that the population will not eat the bugs. We don't want the mystery 'Beyond Meat' and whatever mystery fillers and soy products are in it.

Go woke, go broke.

Go woke, go....

L....O....L

Go woke go broke. Nobody wants that nasty shit. Like a vegans snatch, it always gets picked last.

This should not surprise anyone.

so in other words, maple leaf products will see an increase in prices

How much taxpayer money did JustinTrudeau give MapleLeafFoods for this garbage?

Is that the food that dogs won't even eat?

Good. People do not want fake food.

Last time I tried something plant based my friend who is a vegetarian shared her green KFC chicken and it tasted disgusting, she couldn't take more than one bite.

Who could’ve seen that coming. 🙄

🤣🤣

Imagine that.

Woke management. Note they also claim to be carbon neutral while every single product they sell is 100% dependent on fossil fuels. (a good thing). I avoid all ther products, mostly unhealthy as hell.

I stopped buying Maple Leaf years ago. Utter garbage food. I won't even buy a package of their hotdogs. No thanks they can keep their krud.

Fake food, not so yummy. Who would have thought?

I can understand people not wanting to eat meat, but then why try to make fake meat with chemicals and vegetables?

🤣🤣🤣🤣

My dogs won't even eat the fake meat. It's processed soy and corn full of toxic glyphosate. Even when shelves were bare in the grocery store, the plant stuff remained.

Even as a vegan, I would never buy anything from a company that has blood on its hands. Here is my real vegan meal.

Eat meat!

Cows are vegetarian.

Singh will be paying them their 2% out of NDP accounts.

Following the Clown Show Liberals you will go Broke

Should be obvious to everyone by now that plants mimicking animal protein is not the way we are meant to live.

Go woke go broke - making your own is much more healthier too

I saw a pack of beyond beef burgers at No Frills for $24.99. For like six patties. So as well as being a less nutritious than real beef, it's way more expensive.

Nobody wants cancer causing trash fake meat with carcinogenic additives or supports a Neo Nazi enthusiast company that forces dna lab experiments on employees. Compromised companies get the back burner.

My dog won’t even eat this crap.

Nobody wants to eat FAKE MEAT!

Turns out nobody likes this shit.

amlozyk Good! Fake plant based meat emits 3.5lbs of carbon for every lb sold. Grass fed beef sequesters 3.5lbs of carbon for every lb sold. Science is a bitch. 🤷🏽‍♂️

amlozyk Well, fancy that. No one wants their fake chemical garbage.

BeyondMeat TysonFoods what a shit show

Eating that crap would be like making love to an inflatable doll... it's not meat!! WokeAF

Guess it didn’t have enough crickets in it…🦗🦗🦗

The people have spoken …

First of all, the plant protein meat replacement tastes gross. Second with the amount of sodium and chemicals its not really good for you.

Because it’s yucky and wokie at the same time.

Doubtful. It likely pushed the loss into that column for tax and subsidy reasons.

Those who prefer plant based food don't want to buy if from a large slaughterhouse that has listeria outbreaks.

Plant proteins are 1) Often incomplete proteins. 2) High in carbohydrates. 3) High contents of chemical additives to make it taste good 4) More expensive because it's made for the Elite

It's either beef, chicken, pork, etc or nothing. Nothing worse than fake meat. They should have asked the consumer and not the government.

Well thank you for keeping your prices so low Maple Leaf Foods.

🤣Because we DON'T want your plant based crap!!

Rather eat bugs....

Because it is disgusting and full of unhealthy ingredients

Get Woke, Go Broke. MapleLeafFoods time for you to GetAwake!

Excellent. Let's hope others learn from their example!

When you have tons of ingredients in your ‘beef’ patty, instead of just beef, how can it be healthy? All the preservatives…🤢

I’m starting a meat based vegetable line of products if they’re interested.

When you start referring to meat as protein you are done.

The woke go broke.

Good

“Where’s the Beef”

Delighted!Pure garbage

real people don't want to consume their soylent green products..... imagine that 😀😆😅🤣

Because no one wants to that chemical lab created shit. Any potential benefits to eating fake meat are outweighed by the absurd amount of salt, sugar, and additives. Fake meat products are the most health-washed products out there.

This is what happens when you buy in to trends set by politicians + activists instead of the public at large. Most suspect in 40 years scientists will come out saying lab meat causes cancer. We’ve seen it too many times to trust the science that it’s safe.

In January 2020 the maple leafs ceo went political; spouting off against the USA. When Iran shot down their own plane. The problem, it's not his job to be political. They make political decisions which has resulted in -50% over last 5 years.

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