Industry icon Jean-Claude Biver and his son Pierre are launching a new independent watch brand

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The duo discuss their relationship and goals for Biver Watches.

Since Biver Watches is essentially a startup, their roles are not clearly delineated. “In six to eight years I won’t be so healthy, so the more we work as one now, the better he can follow up,” admitted the senior. “One day, he will not need me anymore, I hope.” Which is why Pierre has more direct contact with the team and their partners, only circling the information back to his father when a decision needs to be made.

Pierre is acutely aware of the gap in their knowledge and experience but believes that their dynamic is now in a sweet spot where his relative inexperience brings fresh ideas that complement Jean-Claude’s seasoned input. “The design team and I sometimes want to push things really far with super nice, conceptual ideas, but my father will come in and suggest we change this detail or make that bit a little smaller.

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