The Leica Cine 1 is the Company's First-Ever Home Entertainment System

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Leica making a TV seems very out of place, and yet, it showcased its new Cine 1 this week, opening a new product category the brand says it’s committing to going forward.

The Leica Cine 1 is the Company’s First-Ever Home Entertainment SystemLeica making a TV seems very out of place, and yet, it showcased its new Cine 1 Laser TV at CES this week, opening a new product category the brand says it’s committing to going forward.

The Cine 1 incorporates three lasers, one each for green, blue, and red, to broaden the color space compared to a standard TV. The signals then align as closely as they can to the colors coming from the lasers to make the picture look like the director intended. Leica’s own image processing in the Leica Image Optimization puts algorithms to work to help make content look even better.

That’s only half the battle — the other half is finding a place to put it. With two huge screen sizes, options will be limited, even more so because the Cine 1 is very particular about where you place it. It’s got size and heft to it, and needs to sit below the screen at a set distance to stay in focus. From what I saw, Cine 1 was less than a foot away from the 120-inch screen.

Albrecht also advises against projecting onto a plain white wall because a screen will better display the colors and detail. That’s true of all projectors anyway, but he suggested the effect on color, contrast, gradation, and black levels would make a wall too limiting.

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