Multinationals attracted to evolving Chinese market

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China has evolved from a large consumption market and low-cost manufacturing country to an important regional export base, an innovation centre and a key part of the global supply chain.

He wants to add 100 stores across China by 2025 and deploy more resources to spur sales through digital channels and duty-free business at Hainan Free Trade Port in Hainan province.

A long-term thriving market for numerous multinationals’ global strategies, “One of the key tasks for multinationals is to be clear about the positioning of the Chinese market in their global business map.

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