Snoop Dogg expands his business empire with a line of premium coffee products with beans sourced locally from Indonesia.
He has partnered with Indonesian coffee entrepreneur Michael Riady to launch INDOxyz: "a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators," according to a press release sent to CNN. Snoop added: "Indo is going to change the industry, I can promise you that," referring to his coffee brand, which is also a common abbreviation for Indonesia. The country is a top global producer of coffee.
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