Canadian market untapped frontier for women’s pro sports

But new research on the state offor women’s pro sports gives Matheson and others added ammunition to reach potential investors, owners, sponsors, broadcast partners and government officials, to get a new league off the ground and ensure sustainable success.

It points to English soccer’s Women’s Super League, which saw a 500 per cent growth in average viewership from 2020 to 2021. In the United States, theThat growth, driven by fans who are increasingly looking to engage in different ways with teams and athletes, has led to a rise in sponsorship and broadcast deals as well as team valuations. In India, the five cricket teams in the nascent Women’s Premier League sold for a combined $580 million . In the U.S.

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