Better Business Summit: Empowering sustainability in a changing social landscape

Leading Lincolnshire businesses and leaders attended the inaugural Better Business Summit – hosted by Stonebow Media and Social Change – to hear illuminating talks on how organisations can thrive while also making meaningful contributions with sustainability models.

Keynote offered insights into their journeys towards sustainability, and how profit does not need to make way for the treatment of planet and people. In an introdcutory speech at the start of the Summit, Stonebow Media and MyLocal founder and director Daniel Ionescu spoke of the importance of “starting the conversation” on sustainability rather than hosting a “lecture series” telling people what to do.

These talks were about more than the desire to protect and save our planet, it was centred around striving to make a change by pursuing passions and sticking to your principles.Discussions questioned how modern business has shifted in recent years, and how a need for social impact has grown exponentially with the rise of the digital, social media age – offering more accountability across the board and less hiding places for businesses neglecting their social impact.

Sustainability is about much more than simply recycling – reducing your carbon footprint is much more of an all-encompassing philiosphy that can be achieved in a number of different ways.Gerrard Fisher at QSA Partners, one of the speakers at the summit, discussed the idea of consumption reduction, or extending the shelf life and usability of products, rather than displacing them at the first sign of adversity.

The business summit on sustainability in business explored several important topics related to the shift towards more sustainable practices. Rachael and Daisy discussed the power of social value, and how Social Change is a champion of that. Photo: Steve Smailes for The Lincolnite

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