Everybody has said, 'Are we in a recession? Are we not in a recession?' We have definitely seen businesses trying to get more bang for their buck. When it comes to how they're going to get more out of the efforts that they're doing. A lot of marketing teams are seeing the phenomenon of, 'Hey, lower budgets, but still achieve more.
But the technology is there where you can pull out the right pieces of data so that you can build very, very specific journeys in the audiences. And if you take AI on top of that, where you can predict certain audiences, then you can generate certain messages. That's the thing that Twilio'sImagine having a single person per customer for your business, not one person for all your customers. A true one-to-one relationship with AI.
One example is, we usually have to have industry experts in order to generate content that's appropriate for the banking industry or healthcare. Large language models and AI can do that now. Generative AI can take concepts and then really tailor it to a particular industry.The pace of change We've crossed a chasm. We've talked about AI forever, right? This isn't a new concept. It's more that we've made that large leap forward and then the incremental steps that'll follow will happen faster than we think.
In 12 months, I really think for every company, every marketing team, every sales team, generative and predictive AI is going to be a core part of every tool that they use. I just cannot see technology in the next year not incorporating this capability.
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