Taco Bell wins battle to 'liberate' Taco Tuesday trademark held by competitor and small business

and taco vendors in that it will stop Taco John’s and Gregory’s Restaurant & Bar from being able to send cease-and-desist letters, or have a chance to sue if the phrase is used for business purposes.Gregory’s Bar co-owner Gregory Gregory told Reuters he did not have plans to give up its trademark, and he was "shocked" that Taco John's had abandoned its mark so soon.

The restaurant in New Jersey, opened in 1946 and started using the phrase in 1979 to encourage sales.trademarked Taco Tuesday in 1981 and later defended its trademark against Taco John’s, according to Smith & Hopen, a patent and trademark law firm in Oldsmar, Florida.

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Taco Bell and Taco John's drop their 'Taco Tuesday' fight | CNN BusinessTaco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell.
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