Conservatives have a new way of avoiding 'woke' companies

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A new app that identifies a company's politics has been embraced by the right, but it's also designed for left-wing consumers.

on Friday that the app is not just for right-wing users but people of all political persuasions.

A shopper makes their way through a grocery store on July 12 in Miami. A new app, Veebs, officially launched this week that's designed to help shoppers know what values a brand promotes or supports before buying a product.Veebs users simply need to open the app—which can be downloaded on iOS or Android devices—the next time they're at a store and scan the barcode of a product they are interested in buying.

"If the consumer doesn't like the value score, Veebs also offers some alternatives from other brands and companies that might fit them better," Rhodes said.

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