Companies should be 'proud and privileged' to invest in women's football

‘So it doesn’t only feel like the right thing to do because it connects with what the company stands for, but commercially it is appealing as it becomes even more popular and mainstream.’, which supports grassroots football, for several years.

A target has been set to have 3,000 Weetabix Wildcat providers in place by 2024, to try allow every girl to have access to football within a certain radius of where they live. Even if they don’t go on to become an England player, the girls will be inspired to have the confidence of a Lioness through teamwork and a sense of community.

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