The film technology company recently reported second-quarter revenue had climbed 30 per cent year-over-year and CEO Rich Gelfond now hopes Oppenheimer will spring board the firm to further success.
Gelfond said Oppenheimer is its fourth-fastest film to reach US$80 million, behind only ‘Avatar,’ ‘Avengers: Endgame’ and ‘Star Wars: Episode VII - The Force Awakens.’ Gelfond said Oppenheimer could have what he called “the Avatar effect,” meaning a boom in business following the success of the 2009 film.
IMAX has a unique business model in the film industry. It licenses the film technology to movie theatres and then takes about 18 per cent of box office revenue from IMAX screenings.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más: