JSE-listed food producer Tiger Brands is doing more to push its products into the multibillion-rand revenue-generating informal traders’ market by strengthening its distribution networks and advertising in these areas. The company on Wednesday unveiled its route-to-market strategy which is strongly anchored on relationships with wholesalers and midi-wholesalers in the township economy.
I think the biggest issue is around disposable income and how we [address that],” route to market manager Garth Fraser tells Moneyweb. Read:Retailers going backwards as SA consumers buckle “We are able to answer these questions from different pack sizes. Whether it’s a 500g bag of rice or 10kg of maize, it depends on the [consumer’s] affordability.
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Tiger Brands goes after spaza market with more servicesConsumer goods giant plans to increase marketing and supply of its products at spaza stores to drive demand in cash-flush informal economy
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