PEP-Q, the Company Behind Gatorade, Focuses on Higher Prices

  • 📰 globeandmail
  • ⏱ Reading Time:
  • 44 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 92%

Argentina Noticias Noticias

Argentina Últimas Noticias,Argentina Titulares

The curious incident of the shrinking Gatorade in the night-time of high inflation

In earnings calls, PepsiCo management no longer talk as much as before about higher costs forcing them to raise prices. Rather, the company covets higher prices because it wants to – and because it can. Chief executive officer Ramon Laguarta says PepsiCo is “trying to create brands that can stand for a higher value, and consumers are willing to pay more for our brands.”My intrepid reportage led me not just to PepsiCo but also Walmart Inc.

That’s why the same Gatorade can now yields one litre less in drink, Ms. O’Sullivan said. The reduction “has nothing to do with inflation.” Rather, the serving size was simply “optimized.” “Many either shrinkflate their major product or advise consumers to use more of it, and that appears to be the case with Gatorade,” he said. “Shrinkflation – but instead it’s more like usage-flation.”Then there is the matter of how the Gatorade can was advertised.

You buy another can now, from the same website showing the same listing, with the same picture of the can . Unfortunately, probably not. Neither I nor the experts I consulted ever doubted the legality on the part of Gatorade, which did clearly label its product. But pointing out the problem to the Competition Bureau could contribute indirectly toward changes on the policy front, Prof. Quaid said.

Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:

 /  🏆 5. in AR
 

Gracias por tu comentario. Tu comentario será publicado después de ser revisado.

Argentina Últimas Noticias, Argentina Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Coca-Cola Workers Catch Company Breaking Labour Laws During StrikeCoca-Cola workers in Metro Vancouver have caught the company breaking labour laws in an attempt to keep production going during a shutdown. The BC Labour Relations Board has ordered Coca-Cola Canada Bottling to stop using paid workers to replace striking members. The workers discovered this through a surveillance operation, finding that the company had flown in employees from Quebec. The company claims it is following labour laws, but the board has deemed their actions illegal. The union is frustrated and urges the company to respect the laws and return to negotiations.
Fuente: PGCitizen - 🏆 65. / 51 Leer más »

Local opera company returning to stage with Knox United performanceFraser Lyric Opera is hosting a recital on Saturday July 15 after a weeklong opera training camp
Fuente: PGCitizen - 🏆 65. / 51 Leer más »