Its founder's long-term dream"is to have a skyscraper, and every floor grows something different, and it's enough food to sustain an entire city."Farm & Market will sell greens and herbs grown on site and serve a menu of healthy salads and bowls.Orange Thyme, Black Magic kale, Pomegranate Crunch romaine. These aren't your typical grocery store herbs and greens."My favorite is Mrs. Burns' basil," says Davis Breedlove.
But it's also exciting, especially now that the first test rounds of plants are growing on Farm and Market's 1,100 vertical hydroponic towers, all of which can be seen from the dining and shopping portion of the space through a glass wall. "We care deeply about doing things right," Breedlove says."Transparency is the biggest thing for me. I greatly believe in truthfulness, just being real. And I'm not a marketer.
With his home garden,"I didn't eat most of the things I grew," he says."I'd bring it into the office and give it to neighbors, and just seeing their smiles, it's wonderful. So I always wanted to do something that was more than myself. And I wanted to help folks." Breedlove landed on the Larimer Street location for a number of reasons. With a lack of grocery stores in the area, there's a need for convenient access to fresh produce. Plus, people living in the RiNo neighborhood"care about the environment, and they care about their bodies," he explains.
Because of how the supply chain works, most grocery store produce is around 21 days old when it hits the shelves, Breedlove explains, and produce loses about"6 to 8 percent of its nutrients a day." Here, it will be sold the day it's harvested, so not only will you get a healthier product, but it will last longer —"up to four weeks in the fridge if you store it properly," he adds.
Herb towers will be taken out of the farm every morning and displayed behind one of the checkout stations to be harvested on demand,"like a butcher shop for herbs," Breedlove says. And because"we want to be sustainable and do things right to the best of our abilities," Farm and Market is going to try omitting clamshell packaging for its produce.Farm and Market is 100 percent wind-powered.The dining options will be focused on fresh, healthy fare that can be served quickly.
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