The Booming Business of American Anxiety

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Americans are increasingly anxious, and a flurry of companies and opportunistic entrepreneurs aim to fill the demand for relief.

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A search for “anxiety relief” on Google pulls up links for supplements in the form of pills, patches, gummies and mouth sprays. There are vibrating devices that hang around your neck and “tone your vagus nerve,” weighted stuffed animals, bead-filled stress balls and coloring books that claim to bring calm. Ads for online talk therapy apps pop up on social-media sites.

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