COPENHAGEN: Danish toy giant Lego said Wednesday its net profit fell in the first half of the year but its market share grew as sales rose slightly.
“We’ve been able to outpace the market by the same rate as we’ve done over the last three, four, five years,” he said. The feat was attributed to the success of its franchises Star Wars and Lego Icons, as well as its flagship product ranges Lego City, Lego DREAMZzz and Lego Technic.“The return to more normal conditions, where people go into stores and spend again, has been slower in China than what we anticipated,” Christiansen said.