Mercedes CEO: Efficiency is the 'new currency' in the EV market

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Mercedes-Benz CEO Ola Kaellenius said its newest EV architecture, launching with the CLA compact electric sedan, will target 30% to 35% more range per kWh.

Mercedes will preview the future electric CLA with a prototype to be unveiled at the IAAThe CLA prototype is a physical demonstration of Mercedes' strategy for closing the technology gap with Tesla and other new EV manufacturers.

Getting more driving range using less energy from the battery is the key target for the German automaker's future EV development, Kaellenius said.The new CLA is targeting power use of 12 kWh per 100 kilometers, and 750 km of driving range, Kaellenius said. That compares to the 17 to 18 kWh per 100 km in a EQA 350 compact SUV model Mercedes offers today.

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