Worrying trend for South Africa’s motor industry

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New data from Naamsa shows vehicle sales are taking a beating in South Africa as consumers contend with rising living costs.

The Naamsa New Vehicle Sales stats for September 2023 show a year-on-year decline of 4.1% – representing a cumulative decline of 13% since July – due to fluctuations in the exchange rate, rising fuel prices, and increased energy costs.

“The fact that there are now two consecutive months of strain, September seemingly bigger than August, provides some measure of concern for new vehicle sales,” said Lebo Gaoaketse, Head of Marketing and Communication at WesBank. Meanwhile, export vehicle sales also weakened in September, dropping 20.2% month-on-month after a cumulative 44.4% rise in the first two months of Q3. On a year-on-year basis, export vehicle sales were still down 12.6% in September. Despite ending Q3 on a weaker footing, export vehicle sales expanded 11.7% q/q over the period.

The most recent SARB report indicates a 0.3% contraction in household consumption expenditure, with household debt surpassing household disposable income by 62.5% in the second quarter of 2023.

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