Shopify CEO discouraging staff from side hustles that divert attention from company

Tobi Lütke says in a memo circulated to staff that the Ottawa-based e-commerce company's mission to build world-class software for millions of merchants requires their unshared attention.

He says staff should still feel free to run a Shopify story to learn about the company’s products, but if it grows, he wants them to hire help or become a full-time entrepreneur.

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