The fraud landscape is evolving dramatically and rapidly thanks to new tactics, new scale, and new technology –– all of which present new challenges for both companies and consumers. Add to that, the rapid adoption of generative AI is making it increasingly difficult to discern genuine content from fraudulent schemes. As businesses expand their digital presence to cater to the changing consumer behavior, the threat of online fraud looms larger than ever before.
This new AI technology makes it increasingly challenging for people to distinguish genuine content from fraud. Typically, one easy way to identify scams has been to look for text that is riddled with grammatical or spelling errors. With generative AI now capable of producing more sophisticated and natural-sounding written text , these types of scams can appear much more convincing.
Sift’s Digital Trust & Safety platform is built to give companies the most holistic solution to manage a wide variety of fraud types. We pride ourselves on the level of control and transparency we offer businesses, as well as the size and diversity of our global network. We work with over 34,000 sites and apps across a wide range of industries and process over 1 trillion events annually.
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