Executive at Donald Trump’s company says 'presidential premium' was floated to boost bottom line

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Donald Trump’s top corporate deputies considered adding a “presidential premium” when calculating the value of his Trump Tower penthouse, Mar-a-Lago resort and other assets during his White House years

Former President Donald Trump speaks to reporters as he leaves the courtroom during a lunch break in his civil business fraud trial, Wednesday, Oct. 4, 2023, in New York.

That fix was made in Trump’s 2017 financial statement, after Forbes magazine published an article revealing the true size of the Trump Tower apartment. At the same time, the Trump Organization was going through what McConney previously dubbed a financial “clean up,” scrubbing some pay practices and financial arrangements in the wake of Trump’s election.

“Was applying a presidential premium to a series of assets something you would have done on your own?” state lawyer Eric Haren asked.Birney, who took on a central role in preparing Trump’s financial statements beginning in 2017, previously testified that Weisselberg, referring to Trump’s net worth, told him “Donald likes to see it go up.” He testified that one of their discussions happened in a Trump Tower bathroom.

Birney said the “presidential premium” prices they calculated were removed from consideration in October 2017 and were never included in any of his financial statements. Trump, who's pegged his net worth in excess of $6 billion in recent years, has estimated that his “brand” alone is worth “maybe $10 billion.” In his April deposition for the case, he called it “my most valuable asset."

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