These Companies Have All Sued Their Workers’ Unions Claiming ‘Trademark Infringement’

Some new unions are facing an unforeseen hurdle as they try to bargain first contracts with big-name employers: getting sued for the names they’ve chosen.against its employees’ union. The coffee chain claims that the group, Workers United, is “diluting” the Starbucks brand and violating trademarks with the name and logo of its campaign, Starbucks Workers United.

“The union said it has an obvious reason for using the name Starbucks Workers United: 'to identify the employees who make up the union.'” Starbucks workers, seen here picketing in solidarity with striking writers and actors, have unionized more than 350 stores since 2021.accusing its workers’ union, the American Guild of Variety Artists, of creating “consumer confusion” through the name of its campaign, Medieval Times Performers United, and its logo, which features medieval imagery like swords and castles.

“In sum, neither a side-by-side comparison nor the overall impression is confusingly similar” between the two logos, wrote the judge, William Martini of the U.S. District Court for the District of New Jersey.

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