It is going to take more than a better finance chief to bring the magic back toPepsiCo executive Hugh Johnson
That may be wishful thinking. Disney is beset by far deeper problems than even the best CFO could possibly be expected to remedy. The company is possessed by the poltergeist ofIt is not necessary to go through the deep history of the immolation of Star Wars or the Disney princesses or Marvel superheroes to make this point. Look no further than Disney’s upcoming sequel toThe movie cost more than $200 million to produce and millions more to market.
Could Johnson restore the luster to the magical kingdom’s crown? Chief executive Robert Iger, age 72, will only be on the throne for a few more years. It is possible that he is grooming Johnson as his successor. Investors will want to watch whetherthat want it to be a force for their version of “social justice” instead of a profitable entertainment business.
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