Lululemon Enters Men's Sneaker Market with Cityverse

In a world run on quirky collaborative kicks, colourful Air Max releases, uber-techy outdoorsy treads and thickset Jordans, a sleek, straightforward sneaker is a much-welcomed palate cleanser. In 2023, it was the good ol' Adidas Samba that stepped up to the plate; this year, the Three Stripes has some rather unexpected competition.Lululemon has entered the chat with its very first contribution to the men's lifestyle sneaker market, the Cityverse.

And if you're anything like us, it's just what you're looking for. The Cityverse is born from a demand for complete Lululemon 'fits, Simon Atkins, the brand's SVP of footwear recently told Esquire US. Through feedback received via various mediums, the Canadian-American marque's consumer base revealed it coveted “that head-to-toe solution”.In other words, there's much desire to be an unofficial Lululemon ambassador

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