John F. Kennedy famously stated,"The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger, but recognize the opportunity." Kevin McCullar Jr. Talks Kansas Jayhawks Entering March Madness And Why NIL Is Beneficial For Student Athletes The winners will be those who wield first-party data effectively.
CTV advertising has evolved from a Wild West environment to a mature market, but there’s still room for evolution. There’s no magic bullet metric for measuring audience attention yet, and businesses will be applying different formulas and approaches to their CTV metrics during this time. That search for formality and accountability will be a key driver in ad tech this year.2024 will bring greater adoption of the IAB’s OpenRTB 2.6 and features designed to spur automation of CTV spending.
With locally targeted ads on the rise and users increasingly utilizing mobile devices to search for products and services"near me," using local content to target your audience is a great way to use data effectively in a post-cookie world. Many of these trends will be working simultaneously, which could make for a banner year for organizations ensuring a strategic approach. Still, there’s one more significant trend that will have a likely impact on ad tech in 2024.shattering the previous record. Every available advertising space, from traditional media to the latest digital platforms, is being snatched up by political candidates and PACs.
In fishing, it’s called a jubilee. Schools of fish beach themselves simultaneously, allowing locals to show up and easily gather them. Similarly, businesses can expect a surge in advertising demand, but handling it requires careful planning. Those prepared to manage this sudden influx will see a healthy boost in their bottom line.
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