music and fan events in brick-and-mortar locations, raised $3 million from existing investor CRIT Ventures to fund expansion beyond its Los Angeles base. The company, which operates under the nameFounded in 2018, hello82 is a record label and distributor that sells music on physical formats via its online store, pop-up shops and physical locations. The label acquires physical rights while other labels retain the rights for digital releases.
The focus on real-world events and physical products is a throwback marketing approach in the age of streaming music and social media. But hello82’s approach has produced results. The latest album by ATEEZ,on the Billboard 200 album chart in December 2023 with physical sales of 146,000 units — 96% of total album units — thanks to more than 30 collectible editions made available. P1Harmony, CEO and founder of hello82, said in a statement.
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