A Love Letter to Boston Market as Location Dwindle

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Nicoletta Richardson is the trending editor for TODAY Digital and is based around the New York City area.

Picture this: It’s 1998, and your mom just got home from work. She asks what you want for dinner, and your mind immediately goes to the crispy rotisserie chicken going around and around on a spit behind a plethora of hot sides at Boston Market. Your family piles into the car, you drive to the nearest location and dive into your perfectly divided plate filled out with chicken breast, sweet potatoes, creamed spinach and cornbread.

Supermarkets across the country have since picked up on the to-go rotisserie chicken trend, selling the poultry at a cheaper price point than what you’d spend at Boston Market. The grocers even added a wide array of hot sides ready to scoop at your leisure. My love for a roasted chicken leg stems from my Boston Market childhood, no doubt, but I can’t deny the convenience that comes with picking up a Nature’s Promise rotisserie chicken at Stop & Shop.

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