Nvidia has the best reputation of any U.S. company—Costco and Trader Joe's just missed the top 10

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Computer chip maker Nvidia has the best reputation of any company in America, according to a new Axios Harris poll. Here's why, and the rest of the top 10.

Nvidia co-founder and CEO Jensen Huang speaks during The New York Times annual DealBook Summit in New York on November 29, 2023.reputation rankings, which polled one set of Americans to collect a list of the "100 most-visible brands in America," and asked another set to rank those brands across "nine dimensions of reputation."

Nvidia's success has turned Huang into one of the 20 richest people in the world. His estimated net worth is just above $90 billion,— a multi-industry conglomerate based in Maplewood, Minnesota — were the only two companies on the list to score an "excellent" reputation. 3M sells a wide variety of consumer products, from Command strips and Scotch tape to hard hats and face masks, and currently has a market value north of $55 billion., is now eighth.

The low end of the ranking shows more consistency: This year's bottom five, which have the worst reputations among American companies, all ranked similarly poorly last year. The Trump Organization finished last for the fourth year in a row, followed by social media platform X, Spirit Airlines, Meta and Fox Corporation.

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