Market research across the luxury industry has been invaluable this year as the global pandemic created new and unexpected challenges, changing the way consumers acquired new goods as well as redefining luxury. Throughout the year, Altiant provided businesses and consumers the tools and information necessary to handle the present environment.
The Luxury Market Researcher of the Year award was decided based on the relevance, ingenuity and scope of research reports. All candidates selected by theThis year, Altiant has published four sets of global data during the pandemic, gauging the health and economic impacts and tracking “return to normalcy” estimations.
The report found that consumers were more focused on supporting their communities and the environment, with 40 percent of the global wealthy contributing to a COVID-19-related charity cause and 35 percent planning to put more stress on sustainability ( “Outside of our thought leadership work, Altiant has developed new tools to improve luxury brands’ capabilities in conducting accurate and rapid market research as well as helping brands to more precisely target luxury consumers in their advertising,” Mr. Long said “These services have both seen widespread early adoption.”measures more than 140 websites, magazines and newspapers read by affluents, the frequency and duration of their sessions and the data related to their social media habits.
Agility’s focus on Asian affluent consumers took on greater relevance as the luxury market in China and nearby countries recovered from the pandemic quicker than the United States and Europe.
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