A restaurant program by Pepsi Dig In aimed at helping black-owned restaurants succeed and grow is back this year for its third consecutive year. The Restaurant Royalty program has partnered with Slutty Vegan CEO and founder, Pinky Cole Hayes to bring awareness and highlight Black-owned culinary institutions all across the 50 states in the U.S.started out on Instagram, selling made-to-order burgers. Soon, they expanded to a food truck, eventually opening their first location in Atlanta, Georgia.
Pinky Cole Hayes attributes her success to the support of her fanbase. Now, she is encouraging restaurant fans to do the same for their favorite spots. “As a long-term supporter of Hayes’ business from its early stages, Pepsi Dig In is partnering with the entrepreneur to highlight the power of fan support as well as leverage her experience and insights to inspire the next Black-owned restaurant success story,” reads Pepsi Dig In’s press release.